How to Blog for Profit (Without Selling Your Soul) – A Book Review
You can’t get around the blogosphere very long without hearing about this little gem. Especially if you are researching how to make a profit by blogging.
Everyone I have talked to has raved about this book, I started reading it and raved about it and those who took me up on the book started raving about it….even my mom, who is in the process of launching her new blog raved about it.
How to Blog for Profit (Without Selling Your Soul) is not a book for beginners. The author, Ruth Soukup, states that herself. This is a Level 2 book, so if you’re looking to start up a blog, you’ll need to find a book about blog set up.<
This book is about taking your established blog (even newly established blog) to the next level by exploring how to sell your blog, your articles, and your product.
This from a well-established and respected blogger who has done just that.
Here are some words of wisdom you will find:
1. “Don’t compare your beginning to someone else’s middle.”
I totally needed to read that right there. It is so easy look at beautifully designed blogs with 8,000+ Facebook followers and totally brilliant graphics and feel like an utter failure as blogger. Oh yes, I’ve been there. Hundreds of thousands of times.
I have emulated design, writing style, picture taking (yes me…the non-photographer with a point-and-shoot), blog challenges that no one ever participated in…I have tried that witty-sarcasm that only came off as being ridiculous and cynical. While the process is painful to recall, I did learn a lot along the way.
I learned what styles didn’t fit me, and what did. I found my “voice”. I learned to have a better eye for design and that I totally love making graphics and printables. But most of all I learned where I fit in the blogosphere and appreciate the contribution I make. I may never hit the “big-time”, but it’s not about that. It’s about knowing what I’m here for and fulfilling that role.
2. “Develop a clear plan for what you want to write about which includes a main overarching theme topic, 5-8 subtopics, and 4-5 categories underneath each subtopic”
Totally brilliant! This not only appealed to my OCD organizer-self, it made me jump right up in my doctor’s waiting room and yell, “YES! That!” Okay, not really. But almost. If I could have circled and starred that sentence on my Kindle, I would have.
I do believe I have a rough draft of this in my head, and perhaps something akin to this on a piece of paper somewhere, but I already have full plans to sit down and exactly what she says in that sentence.
This really helps to prevent random blogging. Ohhhh – have I ever been guilty of that! Actually, I used to pride myself on my random-nature of rabbit-trail blogging that led to no where and inspired no one. Not even me (hence the massive “house cleaning” I did early this year which led to over half of my articles being trashed).
3. “Work smarter, not harder in order to maximize your time.”
This has become my mantra. No seriously, it has. I actually reflect on that quote weekly to ask myself “What am I doing right now that is not bringing about measurable results?” That can be from linking up at blog hops that drive you little-to-zero traffic to investing in a social media platform that garners no results.
I have pared down the parties I link to and have finally shaved down my social media to 2 days a week (except Facebook, because I can schedule my posts there). Honestly, with social media, you can go back and highlight old content, so there is no reason why you have to highlight new stuff all of it….right now!
That was what I was doing and it consumed all of my time to the point that I was stressed out all of the time.
I finally sat down with Google Analytics to map out where my traffic was coming from to know where to invest. Then I mapped out a workable plan that left me ample down time. Because we all know, with blogging there is always work to do. And just because you can doesn’t mean you should!
Now, I could sit here all day and quote from this book.
She takes you through how to write pillar posts to blog designs that help sell your blog.
From how to use Pinterest to grow your blog to building your blog the “old-school” way.
How to optimize your blog for SEO and finally how to monetize your blog.
I say “finally” because honestly, she makes you realize that before you can sell your stuff, you have to sell yourself. That means, you have to earn the respect and trust of those who stop by your blog.
That’s Salesmanship 101 right there.
Each chapter ends with an action plan that helps you take what you’ve read and put it to work for you.
This book is one that I will read over and over. Some of it applied to me now but a lot of it I will be doing later on. So it was a worthy investment on my part.
And not a large one at that! This book is super-afforable. At only 4.99 you get a text-book that you will refer back to over and over again.